Most businesses and business people have a website these days. It's a necessity in these days when people are more likely to look up a business on the internet than to get out a phone book. But designing a website has to be carefully done; if people can't find the information you're offering, they won't stay, and both their time and yours will have been wasted.
Here are some tips for designing and evaluating your website.
Few images, carefully used. Pictures can be an important part of your site, especially if people want to see your products before they buy them. But keep your images simple and clean so that they load quickly and are easy to focus on once they have loaded.
Lots of white space. This is especially true in text. Long paragraphs are very difficult to read on the computer, and people will generally click away if they experience that much frustration. Keep your text short, and use bold-faced headings, numbers, and bullet points. The more white space you have, the easier it is for your viewers to find their place and keep it.
Good fonts. This includes both size and style. Headlines can be a bigger font than paragraphs, but even paragraphs should be big enough for a reader to skim them. A unique font can give your website style, but if it's too unique, it will be too much work to read.
Keep your content up to date. Your images, prices, articles, and news links should be up-to-date, within a day. Your customers and viewers should have something new to look at every time they visit.
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Basic of Web Designing
This section features tutorials on all the basic skills for web site design and designing good usable web pages, through insight into the core thinking that supports the design of effective and usable web sites.
Using web sites should be easy and pleasant, just like a great experience in a shop, hotel, or library. I believe that the all Web sites can be made lovable - easy, rewarding and pleasurable to use.
To learn more, please make sure you've read "Save the Pixel - The Art of Simple Web Design", a complete handbook to best web design practice and graphic design techniques, from planning to layout to spacing to copywriting.
Most web sites suck, even ones created by experienced and highly-paid web designers. They're either hard to navigate, confusing, cryptic, badly organized, badly written, stupid, obscure, rude, over-designed, under-designed, or simply don't give us what we want.
Too often we are left feeling either stupid, let down, frustrated, or angry. This situation is not okay any more.
These articles look at the web browsing experience (See: How people use web pages, People are impatient; No-one looks at the screen; Scanning, Other online factors).
Web design is a complex discipline, and there is a tension between designing for beauty and designing for function. However, you can make web sites pleasurable and functional, appealing and usable. In fact, this should be your goal as a designer. (See: Web sites and buildings, Sphere of Design; using your Ink)
Basics also include ways of approaching web design that help us create better sites. See: Conventions; don’t decorate, communicate! Simplicity).
- By Mayur Bhatt
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